I don't have any single item in game that I like more than the others. A lot of things make me swoon, especially anything that involves a little bit of luck or hard work to get, or that particularly fits the persona of one of my toons. The above picture is a good example of the types of items that make me happy. Blatella the forsaken with her Medusoid staff, little Oracle pet and Origami Slime Inscription toy. The origami toy was a random drop I believe, but the pet and staff were quest rewards. I really enjoy embarking on a quest or series of quests with the knowledge that a particularly cool item lies at the end.
In other news, for some strange reason I decided to start playing my hunter again yesterday. No, not my night elf hunter Milyra, but my very, very first main toon, who started as a troll, went to the Alliance as a dranei, and back to Horde as a goblin. Like the topic of this post, it was all about the fun of finding cool new things in game: I wanted to start collecting hunter pets, beginning with the Battle Cat pet in Felwood. Sooo...I race changed her yet again, this time to a blood elf, gave her a go-go diva hairdo and renamed her Gallore (aka Pussy Galore, cuz blood elves are such saucy little vixens), and quickly tamed Battle Cat. Also, look at that gun (a quest reward at Agmar's Hammer in Dragonblight I believe)! So yeah, I like hunters because they have access to some of the coolest items in game.
Running Gallore through a couple of instances last night gave me another idea for a post, unfortunately: Hunters, the Most Hated Class in the Game?